My target audience

My music magazine is targeted at people who are fans of the music genre rock. Because rock is a generally enjoyed music genre there is no age I need to pin point as the correct target audience for the magazine.
However, rock music is loved by people of all ages my magazine will have to focus on a more centralized point in the age range already present. I don’t however need to focus on gender; this is because rock appeals to both male and female fans of all ages.
To get the right message for my magazine I need to think of a more centralized age group, since I want to make it a rock magazine I should consider who enjoys rock the most and who, more importantly, buys things related to rock e.g. cd’s, t-shirts etc.
The target age range of my magazine will be fourteen to twenty year olds; this is because between those ages the display of more rock fan based appearances, this is based on the amount of teenagers wearing rock bands t-shirts and listening to rock music a lot.
To get more in depth target audience I will have to consider the social classes of my target audience, the best social class for my magazine to focus on would be the C1 and C2 classes. This is because they are the most common to listen to rock music, however as mentioned before people of all ages enjoy rock and all people of all social classes can enjoy its music as well.
I have chosen the C1/C2 class because majority of people in those social classes are more likely to enjoy the darker side of rock, e.g. lron Maiden, more than someone in the social class A because in the higher social classes they would probable enjoy Queen more than Iron Maiden because of the general love of the lighter side of rock.
To create a magazine that will appeal to my target audience I need to consider the following; physiological, safety, social, esteem and self-actualisation (all explanations below are in order of list here).
• Many fans of rock, within my target audience, will like rock for its hard hitting songs and darker music compared to other music genres such as pop or artists like Abba. Because of that I have a more general idea on the people in the target audience of my rock music magazine.
• To get the best thought of the minds of my target audience I need to consider, in this order; physiological, safety, social, esteem and self-actualisation.
• First they need to know they can be safe and have what they need with in the magazine; this creates a feeling of security making it a friendlier and appealing magazine.
• By creating a magazine with a safe feeling sent across to rock fans using images and colour schemes that rock would be associated with so they can relate to the magazine and feel security.
• By appealing to the rock fans I can attract the attention of friend(s) in a social group who may all enjoy the same music and artists, this will help to gain the attention and existence of the magazine.
• By aiming at the fans of rock I can use the popularity and general knowledge of the genre to get the attention of the target audience so that the magazine will be a better seller.
• By including certain content and advertising it on my front page I can use an everyday wish or desires related to rock my target audience may have and exploit it to attract their attention towards the magazine thus aiding in the selling of the magazine.