NME LIIAR analysis

L-Language
Front cover:
The mast head is bold and stands out with its bright thick white outline and red filling; however the masthead is behind the main image that dominates the front cover.
The main image of a musician dominates the attention of the reader; however the white text on the crimson background surrounding the musician stands out and commands the attention of the reader whilst the musician competes for attention creating tension on the front page making it more appealing and attractive.
The colour scheme is dark image and bright text, this colour conflict of red, black, white and gold demand the attention of viewers because of the conflict the front cover is creating with its dark front but bright text.
The barcode and price are both small and out of the way not commanding attention, this presents the information in the layout in a presentable way so that it does not impose any of the enticement on the cover.
Contents page:
The colour scheme is more basic and simple than the front cover; this gives more of the values that the magazine is trying to represent out by its change from a bold front cover to a simplistic contents that can say they are about the music and don’t need to glam up the contents page so they can show that value.
The main image gives a taster of the main story on the Artic Monkeys; this image is placed with some information on the image below to advertise the story more. The location of the image and the size aids in the promotion of the article that dominates the contents page.
The text is black on a white back ground giving the simple representation of dark and light in balance. The contents page is on the right of the page, by placing it on the side it does not attract attention but can clearly be seen by the reader.
Double sheet spread:
The double sheet spread is all the main image, this makes it the base of the double sheet spread and al its contents.
The black and red text is on top of the images surrounded by a white highlight, this creates an effect that creates a subtle feel of what the magazine represents and keeps to the colour scheme that relates the pages of the magazine together.
Half the double spread is just the image of the musician, this displays the musician as the main event on the pages so we can see that it is all about him, however there is no clue to what he has or is going to do so it encourages the readers to read the article to know what the musician is up to.
The large pull out quote gives out a segment of the article, but the text is a mixture of black and red this gives it more attraction for the readers to see and entices them to read the whole article to know what the pull out quote is on about on the whole. This makes the double sheet spread effective due to it encouraging the reader to find out what is happening in this segment.
I-Ideology
The magazine represents rock in an way that embraces the darker side, like AC/DC. This gives it an edge that other magazines don’t have. This gives them a reason that other magazines don’t have for readers to buy their magazine, because it is different and shows it with pride and that entices fans of the magazine to buy it and read it all.
I-Institute
The magazine is created to represent the music company “NMW” and the magazine represents the company by using its and sending the values the company stands for out through the magazine to advertise the information the organisation has gathered. My magazine will represent rock in an informative way and the colour scheme will represent rock combined with all its sub-genres.
A-Audience
The target audience for the magazine NME is focused at fans of rock and lighter genres of music, the age range would be aimed at people aged 14 to 24. I gather this from the articles and the friendliness of the magazine.
R-Representation
NME is who the magazine represents, the magazine does focus on the lighter side of the rock music genres that young children and older citizens could enjoy if they are a fan of rock. Since the magazine focuses on the music preferences that NME have chosen the target audience is limited to a certain range. For my magazine the focus is on rock so my magazine will represent all that rock represents, in my case freedom and rocking out.